2018-2019 Undergraduate Catalog 
    
    Nov 23, 2024  
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 200 - Marketing

(Formerly BUS 200)

A study of the importance of marketing to society and to the economy, and its pivotal role in the business and non-profit sectors. The course provides a firm foundation in marketing principles and in the strategic marketing planning process.

1 semester 3 credits.
Spring


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