MKT 310 - Consumer Motivation and Behavior

(PSY 282) (BUS 210)

The examination of consumer motivation and behavior employing the disciplines of Anthropology, Psychology and Sociology. Freud, Skinner, and Maslow’s theories are utilized. The purpose of the course is to enable the student to understand what motivates the consumer to buy and why.

Prerequisite: MKT 200
1 semester 3 credits.
Fall