MKT 316 - Marketing Research

(Formerly BUS 306)

A study of the various research methodologies used in solving marketing research problems. Includes Research Design and Data Collection Methods (surveys, questionnaire design, sampling) to enable the student to make the best possible decision in exploring solutions to marketing problems and opportunities. A complete Marketing Research report is required.

Prerequisites: BUS 222, MKT 200
1 semester 3 credits.
Fall

Esse non videri — “To be, not to seem.”

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MKT 316 - Marketing Research