GMSC 505 - Marketing Component

This Managerial Enhancement Component course is designed to provide Graduate Management Studies (GMS) students with foundational knowledge and opportunities to apply to principles associated with MKT 552 Strategic Branding and Social Impact Marketing and MKT 562 Advertising Strategy and Management. Topics for the course include: Market Segmentation, Branding, Product Positioning, Marketing Research, Pricing and Integrated Promotion Programs. This course will combine textbook learning and weekly assignments and will include real-world brand management situations.

While this course carries graduate credit, it does not apply to the coursework and credits required for GMS degrees or Certificates. Pass/No Credit (with a C or better required).

1 Credit

Esse non videri — “To be, not to seem.”

BROOKLYN

LONG ISLAND

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GMSC 505 - Marketing Component