BUS 208 - Public Relations

(MKT 208)

The study of Public Relations and its role as a communications and marketing tool. Corporate image, external and internal communications, and firms’ relationships with various organizations are explored. Case study analysis and practice in writing press releases and other corporate communications are expected.

Prerequisite: Suggested antecedent course: BUS 200
3 hours a week 1 semester 3 credits.

Esse non videri — “To be, not to seem.”

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BUS 208 - Public Relations