MKT 204 - Marketing Promotion and Advertising

(Formerly BUS 204)

An intensive review and study of the promotion and sale of products or services. Both conceptual and applied approaches to such areas as advertising and public relations are used. The student will be required to develop a report on a promotion plan for a product or service.

Prerequisite: MKT 200
3 hours a week 1 semester 3 credits.
Spring