2011-2013 Undergraduate Catalogue

Nov 21, 2024

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2011-2013 Undergraduate Catalogue [ARCHIVED CATALOG]

Marketing, B.S. (Brooklyn Campus)

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All students seeking a Bachelor of Science in Marketing must complete the following curriculum:

Core Curriculum

Students must fulfill the requirements of the Core Curriculum.

Required Courses

Liberal Arts

The following liberal arts courses are required by the Department:

ART 267 - Computer Assisted Graphic Design Workshop 3 credits.
ECO 120 - Macroeconomics 3 credits.
ECO 226 - Microeconomics 3 credits
ENG 103 - Writing for Effective Communication 3 credits.
ENG 110 - Communication for Professionals 3 credits.
MAT 113 - Elementary Functions: Precalculus 3 credits. (if needed)
MAT 200 - Mathematics for Business and Economics 3 credits.
PHI 160 - Introduction to Ethics 3 credits.
SPC 102 - Speech Communication 3 credits.

Also Required

The following courses, which are not liberal arts courses, are also required:

COM 140 - Microcomputer Applications I 3 credits.
COM 141 - Microcomputer Applications II 3 credits.

Accounting

ACC 110 - Principles of Accounting 3 credits.
ACC 211 - Financial Accounting 3 credits.

Business Law

BUS 150 - Business Law I 3 credits.
BUS 151 - Business Law II 3 credits.

Finance

BUS 219 - Principles of Finance 3 credits.
BUS 222 - Statistics 3 credits.

Management

BUS 100 - Process of Management 3 credits.
BUS 275 - Business in a Global Environment 3 credits.

Marketing

MKT 200 - Marketing 3 credits.
MKT 204 - Marketing Promotion and Advertising 3 credits.
MKT 208 - Public Relations 3 credits.
MKT 310 - Consumer Motivation and Behavior 3 credits.
MKT 316 - Marketing Research 3 credits.
BUS 472 - Business Policy Seminar 3 credits.

Elective Business Courses: Minimim of 9 Credits

(From Accounting, Management, Marketing, Economics and Finance, Business Law, and Computers in Business)

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