Marketing, B.S. (Professional Studies)

Linda Anzalone, Ph.D., Chairperson
Lori Thanos, Ph.D., Associate Chairperson

The Bachelor of Science in Marketing equips undergraduates with in-depth knowledge of business marketing while providing a solid base in general business. This prepares students to apply theoretical knowledge in positions such as advertising and promotion, public relations, marketing management, and sales management.

Required Courses: 27 Credits

MKT 267 - Advertising and Graphic Design 3 credits. or
ART 267 - Advertising and Publications Design 3 credits. or
ART 165 - Graphic Design I 3 credits.
BUS 140 - Microcomputer Applications I 3 credits. or
COM 140 - Computer Applications I 3 credits.
BUS 141 - Microcomputer Applications II 3 credits. or
COM 141 - Computer Applications II 3 credits.
ENG 103 - Writing for Effective Communication 3 credits.
ENG 110 - Communication for Professionals 3 credits.
MAT 111 - College Algebra 3 credits.
MAT 200 - Mathematics for Business and Economics 3 credits.
PHI 160 - Introduction to Ethics 3 credits.
SPC 102 - Introduction to Human Communication 3 credits.

Additional Required Courses: 46 Credits

ACC 200 - Fundamentals of Financial Accounting 3 credits.
BUS 100 - Process of Management 3 credits.
BUS 120 - Macroeconomics 3 credits. or
ECO 120 - Macroeconomics 3 credits.
BUS 226 - Microeconomics 3 credits. or
ECO 226 - Microeconomics 3 credits
BUS 150 - Business Law I 3 credits.
BUS 151 - Business Law II 3 credits.
BUS 219 - Principles of Finance 3 credits.
BUS 222 - Statistics 3 credits. or
ECO 222 - Statistics 3 credits
BUS 275 - Business in a Global Environment 3 credits.
MKT 200 - Marketing 3 credits.
MKT 204 - Marketing Promotion and Advertising 3 credits.
MKT 208 - Public Relations 3 credits.
MKT 310 - Consumer Motivation and Behavior 3 credits.
MKT 316 - Marketing Research 3 credits.
MKT 472 - Marketing Strategy Seminar 3 credits.
LIB 100 - Library Research Strategies 1 credit.

Electives from Business, Accounting or Marketing Courses: 9 Credits

Liberal Arts Electives: 29 Credits

Other Electives: 9 Credits

Total: 120 Credits (Effective students entering Fall 2015)

Note(s): The Department reserves the right to require an additional English writing course(s) at any point in a student’s program if deemed appropriate based on the student’s writing level.

Esse non videri — “To be, not to seem.”

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