Public Relations and Advertising (SJC Long Island)

This track is directed toward the person interested in a business oriented career with a special emphasis on Public Relations and Advertising. The development of creative approaches to idea presentation and problem solving will be stressed.

Total Credits Required: 18

A brief description of each course noted below may be found in the appropriate Department listings.

Courses required for certification in this Career Track:

MKT 204 - Marketing Promotion and Advertising 3 credits. Prerequisite: BUS 200
MKT 208 - Public Relations 3 credits.
ART 165 - Graphic Design I 3 credits. or
ART 267 - Advertising and Publications Design 3 credits.

Nine credits may be chosen from these courses as background:

ART 195 - Calligraphy I (SJC Long Island) 3 credits. This course may be taken for 2 credits with permission.
ART 165 - Graphic Design I 3 credits. or
ART 267 - Advertising and Publications Design 3 credits.
ART 295 - Calligraphy II (SJC Long Island) 3 credits.
BUS 100 - Process of Management 3 credits.
ENG 110 - Communication for Professionals 3 credits.
COM 140 - Computer Applications I 3 credits. or
COM 150 - Introduction to Computer Programming 3 credits
PSY 251 - Social Psychology 3 credits.
PSY 375 - Industrial Psychology 3 credits
SOC 230 - Social Organizations (SJC Long Island Only) 3 credits
SOC 265 - Popular Culture 3 credits.

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Public Relations and Advertising (SJC Long Island)

Total Credits Required: 18

Courses required for certification in this Career Track:

Nine credits may be chosen from these courses as background: