Marketing, M.B.A.

M.B.A. in Marketing (36 credits)

This 36 credit program provides a strong foundation in the business knowledge and skills required in today’s marketing environment and will help students develop the managerial abilities driven by emotional intelligence that are associated with effective leaders.

Courses will delve into areas of marketing including consumer insights, e-commerce, quantitative analysis that are in demand in today’s marketing environment, with concentrations in digital marketing, logistics and marketing data analytics. Students will work in teams throughout the program to replicate cross functional groups that are used to address marketing issues in the real world.