2023-2024 Undergraduate Catalog

Nov 21, 2024

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S. (SJNY Brooklyn and SJNY Long Island)

All students seeking a Bachelor of Science in Marketing must complete the following curriculum:

Core Courses:

For information about specific courses that fulfill core curriculum requirements, consult the current Core Curriculum Guide

Required Courses

Liberal Arts

The following liberal arts courses are required by the Department:

ECO 120 - Macroeconomics 3 credits.
ECO 226 - Microeconomics 3 credits
ENG 103 - Writing for Effective Communication 3 credits.
ENG 110 - Communication for Professionals 3 credits.
MAT 111 - College Algebra 3 credits. (if needed)
MAT 113 - Elementary Functions: Precalculus 3 credits. (if needed)
MAT 200 - Mathematics for Business and Economics 3 credits.
PHI 160 - Introduction to Ethics 3 credits.
SPC 102 - Introduction to Human Communication 3 credits.

Also Required

The following courses, which are not liberal arts courses, are also required:

COM 140 - Computer Applications I 3 credits.
COM 141 - Computer Applications II 3 credits.

Accounting

ACC 200 - Fundamentals of Financial Accounting 3 credits.

Business Law

BUS 150 - Business Law I 3 credits.
BUS 151 - Business Law II 3 credits.

Finance

BUS 219 - Principles of Finance 3 credits.
BUS 222 - Statistics 3 credits.

Management

BUS 100 - Process of Management 3 credits.
BUS 275 - Business in a Global Environment 3 credits.

Marketing

MKT 200 - Marketing 3 credits.
MKT 204 - Marketing Promotion and Advertising 3 credits.
MKT 208 - Public Relations 3 credits.
MKT 267 - Advertising and Graphic Design 3 credits. or
ART 165 - Graphic Design I 3 credits.
MKT 310 - Consumer Motivation and Behavior 3 credits.
MKT 316 - Marketing Research 3 credits.
BUS 472 - Business Policy Seminar 3 credits.

Elective Business Courses: Minimum of 9 Credits

(From Accounting, Management, Marketing, Economics and Finance, Business Law, and Computers in Business)