Marketing, B.S. (Long Island Campus)

Liberal Arts

The following liberal arts courses are required by the Department:

• ART 265 or
• ART 267 - Computer Assisted Graphic Design Workshop 3 credits.

•  

• ECO 120 - Macroeconomics 3 credits.
• ECO 226 - Microeconomics 3 credits
• ENG 103 - Writing for Effective Communication 3 credits.
• ENG 110 - Communication for Professionals 3 credits.
• MAT 111 - College Algebra 3 credits (if needed)
• MAT 200 - Mathematics for Business and Economics 3 credits.
• PHI 160 - Introduction to Ethics 3 credits.
• SPC 102 - Speech Communication 3 credits.

Accounting

• ACC 200 - Fundamentals of Financial Accounting 3 credits.

Business Law

• BUS 150 - Business Law I 3 credits.
• BUS 151 - Business Law II 3 credits.

Finance

• BUS 219 - Principles of Finance 3 credits.
• BUS 222 - Statistics 3 credits.

Management

• BUS 100 - Process of Management 3 credits.
• BUS 275 - Business in a Global Environment 3 credits.

Marketing

• MKT 200 - Marketing 3 credits.
• MKT 204 - Marketing Promotion and Advertising 3 credits.
• MKT 208 - Public Relations 3 credits.
• MKT 310 - Consumer Motivation and Behavior 3 credits.
• MKT 316 - Marketing Research 3 credits.
• MKT 472 - Marketing Strategy Seminar 3 credits. (BUS 472  may be substituted with departmental approval)

Elective Business Courses: Minimum of 9 Credits

(From Accounting, Management, Marketing, Economics and Finance, Business Law, and Computers in Business)